Stand out from the crowd and offer a point of difference
Where there is little difference between competing products and/or services the decision will often be based upon price alone or worse still they will make no decision at all.
So just how do you make it easier for people to decide that they want to buy from you and how do you give them a reason to do so?
Most buyers are looking to the market for help early in their buying journey.
We believe a focus on the principles of Guided Buying will enable you to differentiate your business in several ways:
- Be quick to market - Introduce new items, features and pricing before others
- Drive early interaction - Provide engaging content on your website
- Provide timely and relevant help - Know which features people relate to
- Make ‘Yes’ easy - enable ‘one click’ ordering or enquiry submitting with detailed information on their requirement.
BlueprintCPQ introduces an easier way for organizations to embrace change, gauge market feedback in real-time and adapt for competitive advantage.
Engagement varies with complexity of product being offered and complexity of the buying process.
Capture and maintain business rules and calculations in one place
There is a great deal of knowledge within your business. This will be in locked in peoples heads, stored on multiple databases and all often restricted for use within departmental silo's.
BlueprintCPQ provides one place for a business to capture, store and maintain this 'business knowledge and rules' and then importantly, makes it available for all to use in ways best suited to their role in the Lead to Order cycle.
From the simplest to the most complex rule, BlueprintCPQ is offers the Power to scale up and grow.
A major challenge is to bridge the gaps between marketing, sales and sales operations functions which can occur as a result of the silo-based approach to data caused by disparate website, CRM and ERP systems.
Introducing an integrated Configure, Price Quote (CPQ) tool is a low risk way to deliver a functionality boost across an organisation without causing business disruption. It enables outstanding ‘Lead to Order’ gains to be achieved without needing to upgrade or replace existing legacy systems. Cloud based CPQ app’s also streamline workflow processes and eliminate the information silos and duplication that have historically been a barrier to growth.
CPQ functionality is often added just to the CRM system to link with ERP. A more robust approach is to provide a dedicated, centralised resource from where it can be deployed across the enterprise within the website, CRM and ERP.
Developing strategies to engage buyers early, and bring value to the buyer early in the buying process is critical for sellers and adds optimal value to buyers.
BlueprintCPQ is designed around a proven series of actions that span all the inherent functions of the ‘Lead to Order’ process. It complements and enhances the return on investment in legacy website/eCommerce, CRM and ERP systems. A practical and cost effective way to improve sales and marketing efficiency results.
By seamlessly integrating with websites, CRM and ERP systems, BlueprintCPQ makes it easier for organisations to engage with the market earlier, generate insightful leads, empower sales channels to sell faster and collaborate more effectively with partners and customers to promote one click ordering.
This powerful, accessible, collaborative and engaging solution enhances the whole ‘Lead to Order’ process and enables organisations of every size to adopt modern practices easily and quickly.
If you, or your organization would like to discuss or explore any of the points above, please do get in touch with us by entering your name and email address in the form on this page or by calling +44 (0)1242 233 700.