Would you rather 'buy from' or be 'sold to'?
We know most people prefer to ‘buy from’ rather than be ‘sold to’ - so don’t you think it odd that businesses still invest in 'selling at' people? Surely diverting some of this time and effort to guide people to buy would deliver much better results.
Why Guided Buying?
Making the buying experience easy, intuitive and as helpful as possible for those showing an interest in your products and services will result in higher conversions and lower costs. Engage prospects early, and the chances of them buying increases even further.
When buyers and sellers better understand each other, both sides win.
We built the BlueprintCPQ software and entire supporting infrastructure to help forward thinking businesses to encourage the introduction of this better, more efficient and modern practice into their organisations.
Focus on your buyer - ensure their experience is seamless across all marketing, sales and operational activities
A focus on the buyer experience will drive the following change into an organisation.
- It will encourage and enable a joined-up experience as the buyer moves from initial enquiry, through lead follow-up, quoting and ordering - including repeat orders.
- Marketing, Sales and Sales Operations will use the same database to eliminate operational silo's.
- The learning curve for customer facing staff will be faster. If a customer or partner can use the system to generate quotes and orders without training then so will an employee.
Both buying and selling start well in advance of the formal process.
If you, or your organization would like to discuss or explore any of the points above, please do get in touch with us by entering your name and email address in the form on this page or by calling +44 (0)1242 233 700.